Hi! I'm Tshili, pronounced chilli 🌶   
Your strategic design and growth partner.

I use design strategies to solve complex challenges, and drive business growth. With over 9 years of creating digital solutions, I can help you create an exceptional experience for your users that increase revenue and reduce operational costs.

Whether you are a founding or growing team, I help lean teams to reduce uncertainty and avoid costly financial mistakes, by ensuring market fit with product ideas.

I specialise in product validation, data driven rapid prototyping, and design strategy alignment.

How I can help you

Strategic Design Expertise

Conducting product discovery, to help define and execute a design strategy that supports your business goals. Tackling complex challenges, and delivering seamless user experiences.

AI, Growth and Data Design

Whether you want to uncover how AI can add value to your product, or grow your customer base, it all starts with data. Leverage your data to supercharge your goals

Product Validation

Validating design ideas to ensure they resonates with your target audience. Using data driven rapid prototyping to reduce the risk in launching ideas.

End To End Design

For 0-1 Products and growing teams. From research and ideation to execution and iteration, building scalable design systems for faster and more effectively delivery.

A selection of my work

Elekt app – Growth Strategy

Increasing customer subscriptions over 500% through design strategy and rapid prototyping, by simplifying energy costs and data, and providing actionable steps to save money.

Using AI and data to predict oil procurement orders at efficient ports on a voyage route for shipping management companies. Optimising logistics for efficient purchasing.

Product strategy

✴︎

User Research

✴︎

Data

✴︎

Design Systems

✴︎

AI

✴︎

Stakeholder management

✴︎

Growth

✴︎

Product strategy ✴︎ User Research ✴︎ Data ✴︎ Design Systems ✴︎ AI ✴︎ Stakeholder management ✴︎ Growth ✴︎